Materials

We encourage you view the Is It Worth It? video​  (text alternative) and use these outreach tools to share the risks of elective del​ivery before 39 weeks of pregnancy with family and friends, colleagues, and constituents.

You can also order materials by phone or email. Please contact the NICHD Information Resource Center toll free at 1-800-370-2943 or by email at NICHDInformationResourceCenter@mail.nih.gov.

Is It Worth It?

Is It Worth It? - Print Materials

Postcard - Pregnant woman holding her belly with the following text: ‘Let that baby grow! Why wait until at least 39 weeks? Watch the video. http://www.nichd.nih.gov/wait39weeks.’ An image of a QR code appears, followed by NCMHEP, HHS, NIH, NICHD logos.

Is It Worth It? Postcard (Packet of 25)

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Is It Worth It? - Videos


Is It Worth It? - Digital Only Materials

Online badge - Pregnant woman holding her belly with the following text: ‘Let that baby grow! Why wait until at least 39 weeks? Watch the video. http://www.nichd.nih.gov/wait39weeks.’ Graphics: NCMHEP, HHS, NIH, NICHD logos.
Let That Baby Grow Online Badge

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Let Baby Set the Delivery Date Infographic
Let Baby Set the Delivery Date Infographic
Text Alternative

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Is It Worth It? - Shareable Messages

Happy Mother's Day eCard - A thought bubble comes from a pregnant woman's belly: 'I can't wait to meet you, Mom! Thank you for giving me 39 weeks to grow and have the best chance of being healthy!' Learn more about letting your baby choose his or her birthday at http://www.nichd.nih.gov/ncmhep/isitworthit. Graphics: NCMHEP, HHS, NIH, NICHD logos.
Happy Mother's Day eCard

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The Third Trimester eCard - A thought bubble comes from a pregnant woman's belly: 'I can't wait to meet you, Mom! Thank you for giving me 39 weeks to grow and have the best chance of being healthy!' Learn more about letting your baby choose his or her birthday at http://www.nichd.nih.gov/ncmhep/isitworthit. Graphics: NCMHEP, HHS, NIH, NICHD logos.
The Third Trimester eCard

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Factsheet graphic.
Is It Worth It? Text Handout or Fact Sheet

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Shareable Links

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Other Program Initiatives

Moms’ Mental Health Matters

Depression and Anxiety Around Pregnancy

Depression and anxiety can happen during pregnancy or after birth. Learn the signs a​nd how to ge​t​ help.​​​​

Moms-to-be

Full-Term Pregnancy Definition

Learn why a pregnancy is now considered "full term" at
​39 weeks.​​​​

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