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Safe to Sleep® Campaign Promotional E-Toolkit

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Dear Colleague:

We hope this promotional e-toolkit will serve as a resource for you in your efforts to educate others about the Safe to Sleep® campaign. Your activities are crucial to helping spread the word about safe infant sleep, and we thank you for your efforts!

Safe to Sleep® Campaign

Sample Social Media Posts
Badges and Icons
Event Ideas
Scripts for Radio Public Service Announcements
Talking Points
Presentation About the Campaign


screenshot of Safe Sleep for Your Baby videoThe campaign offers three videos you can use to help spread the word. Two are available for order as DVDs. All three videos are available for download.

Sample Social Media Content

Sample Tweets

Twitter icon

Tweet about ways to reduce the risk of SIDS and create a safe sleep environment.

  • Safe to Sleep® started in '94. Since then, the U.S. #SIDS rate has dropped by more than 50% #SafeToSleep
  • You can reduce your baby's risk of #SIDS, #suffocation. Learn how: #SafeToSleep
  • #SIDS is the leading cause of death for babies from 1 month to 1 year old. #SafeToSleep
  • Lower #SIDS risk: baby on back in own sleep area, on firm surface, w/ no bumpers, loose bedding #SafeToSleep
  • Prevent #suffocation: baby on back in own sleep area, on firm surface, w/ no bumpers, loose bedding #SafeToSleep
  • DYK? Vaccines may protect babies from #SIDS. Get more #SafeToSleep facts:
  • Safe sleep starts w/placing your baby on his or her back for all sleep times. #SafeToSleep
  • What does a safe sleep environment look like? Explore our virtual room to find out: #SafeToSleep
  • Get involved in #SafeToSleep! Download brochures and handouts for your patients and community here:
  • Show, don't tell. Help reduce #SIDS risk by using these free safe sleep images in your posts. #SafeToSleep
  • Here's a photo op that could save a life—reduce #SIDS risk by using safe sleep photos on social media. #SafeToSleep
  • Repin, reduce #SIDS risk. Share these free safe sleep photos on Pinterest. #SafeToSleep

Sample Facebook Posts

Facebook Icon

Ask your friends and colleagues to like your posts and share these safe infant sleep messages!

Parents and caregivers can reduce the risk of Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death, such as accidental suffocation. Find out how to create a safe infant sleep environment. #SafeToSleep

Sudden Infant Death Syndrome (SIDS) is the leading cause of death among babies 1 month to 1 year old.
Find out what you can do to reduce your baby's risk of SIDS and other sleep-related causes of infant death, such as accidental suffocation. SHARE to let others know. #SafeToSleep

There are many things parents and caregivers can do to help baby sleep safely. How many can you name?
For a complete list of safe sleep recommendations, visit the Safe to Sleep® website. #SafeToSleep

Social Media Images

Show your social fans and followers what safe infant sleep looks like by adding vibrant images to your social media posts. Download social media infocards directly from NICHD's Safe Sleep Infographics External Web Site Policy Flickr album. All of these images are accessible free of charge and have no copyright restrictions.

Badges and Icons

Safe to Sleep Badges and IconsAdd a Safe to Sleep® badge to your website or Facebook page, or include a Safe to Sleep® icon in your organization's handout. Learn how to obtain these graphics.


PDF iconAdd this article (PDF - 171 KB) to your e-newsletter, blog, or other publications to educate people about safe infant sleep.

Event Ideas

PDF icon

Plan an event (PDF - 93 KB) to educate your community about ways to promote safe infant sleep.


Safe to Sleep InfographicInclude these infographics or a link to these infographics in your communications with colleagues, friends, and your community.

Scripts for Radio Public Service Announcements

PDF icon

Record a public service announcement (PDF - 159 KB) on your local radio station to promote safe infant sleep.

Printable Flyer/Handout

PDF iconPrint this flyer (PDF - 139 KB) and take copies with you to community events and other activities to get the word out about safe infant sleep.

Talking Points

PDF icon

Be prepared to speak about safe infant sleep with these talking points (PDF - 57 KB).

Presentation About the Campaign

PDF icon

Inform your community and colleagues about safe infant sleep and the Safe to Sleep® campaign using this presentation (PDF - 535 KB).

Safe to Sleep® is a registered trademark of the U.S. Department of Health and Human Services.

Last Reviewed: 10/27/2015