Updated Media-Smart Youth Curriculum, Materials, and Website Now Available
that youth ages 11 to 14 spend an average of 8 hours and 40 minutes every day using media—watching TV and videos, playing video games, using computers, listening to music, and reading books, magazines, and newspapers.
During this "screen time," children are exposed to between 14,000 and 30,000 advertisements2 annually on TV alone, mostly for candy, cereal, and fast food. The rising use of media is tied to a sedentary lifestyle, which combines with other factors to contribute to childhood obesity.
To help young people understand the complex media world around them and how it influences their nutrition and physical activity choices, the NICHD created the
Media-Smart Youth: Eat, Think, and Be Active!® interactive after-school program. The program not only teaches media literacy skills to youth ages 11 to 13, but also encourages them to be creative and develop their own media products to educate their friends about nutrition and physical activity.
Media-Smart Youth is one of four youth curricula included in
WE CAN! (Ways to Enhance Children's Activity & Nutrition).
WE CAN! is a nationwide education program that aims to help youth stay at a healthy weight by encouraging improved food choices, increased physical activity, and reduced screen time (time spent sitting in front of a TV or computer). The program is led by the National Heart, Lung, and Blood Institute (NHLBI) in collaboration with the NICHD, the National Institute of Diabetes and Digestive and Kidney Diseases, and the National Cancer Institute. Visit
WE CAN! for more information.
Media-Smart Youth, which first launched in 2005, was recently upgraded to incorporate the latest federal dietary and physical activity guidelines and information about new media, such as social networking and videosharing. Select a link below to learn more.
Introducing Media-Smart Youth
About the Program
Why do youth need to be media smart?
Introducing Media-Smart Youth
The Media-Smart Youth
Upgraded program retains all of the features of the original program (see
About the Program below) as well as some new features. Among them are the
Tips for Media-Smart Parents for each lesson. These tips provide parents and caregivers with some media awareness basics and background on what their young person learned in a given lesson, as well as some ideas for encouraging media-smart activities at home. The tips parallel the
Take Home a New Idea sheets that the youth receive at the end of each lesson.
The Media-Smart Youth
Upgraded website, scheduled to launch later this month, offers everything that an activity leader needs to become a Media-Smart Youth facilitator or to start a Media-Smart Youth program. The site offers the
Media-Smart Youth Facilitator's Guide
Upgraded, DVD, and
Media-Smart Youth 6 Media Questions Poster (PDF - 665 KB) used for the program, as well as a train-the-trainer guide and other useful resources. There is also a section for parents that provides information about the program and suggests ways caregivers can support their children's participation in Media-Smart Youth.
To launch the upgraded curriculum, the NICHD is offering a free training webinar for representatives of organizations and community groups. The trainings are part of the HHS partnership with
LetsMove.gov, the initiative launched by First Lady Michelle Obama to help solve the challenge of childhood obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. The webinars are organized by the HHS Center for Faith-based and Neighborhood Partnerships as part of the
Let's Move Faith and Communities initiative featuring NIH's
We Can! program, of which Media-Smart Youth is a part.
Dates for the training are:
- Wednesday, May 8, 6:00-8:00 p.m. EDT
- Wednesday, May 22, 12:00-2:00 p.m. EDT
The Media-Smart Youth training webinar will feature an overview of the program's origins and objectives; information about the curriculum content and structure; and tips for implementing and facilitating the program.
About Media-Smart Youth
In this interactive after-school program, an adult facilitator leads youth through 10 structured lessons—which focus on media awareness, media production, nutrition, and physical activity. Media-Smart youth is not a weight-reduction program, but rather a health promotion program that makes learning about healthy food and physical activity choices fun and exciting.
Lessons are designed to engage and motivate youth to think critically, be creative, and make informed choices about nutrition and physical activity. Through multiple activities, a
Snack Break, an
Action Break, and a media production opportunity, youth learn to be discriminating media consumers.
The program culminates in a creative project called a
Big Production, in which participants create a media product for other people their age about one of the nutrition, physical activity, or media awareness concepts they learned during the program.
Big Productions range from a school newspaper article to a video to a website, depending on what the youth select. The video clip below shows some examples of