Video Text Alternative: Welcome to Facilitators

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Debbye Turner Bell talks on camera Media-Smart Youth logo appears on screen Debbye Turner Bell: Hello. I'm Debbye Turner Bell and I'm pleased to introduce you to Media-Smart Youth, an exciting program for young people ages 11 to 13.
One girl passes magazine page to another girl

Nintendo Wii game menu on TV

iTunes playlist on computer screen

Girl's hands typing on keyboard

Two kids looking at blender as it mixes strawberry smoothie

Boy jumps rope in school setting

A boy with glasses does sit-ups in school setting

Children run toward camera in school setting
Bell: Media-Smart Youth helps young people navigate our complex media world and empowers them to make thoughtful decisions about nutrition and physical activity.
Bell talks on camera

Game ad on the internet

Clip of a cartoon network show

Video game shows image of action figure jumping into air

Hand holds Wii Nintendo video game controller

Girl with headphones on holds iPod

Girl scrolls track wheel on her iPod

On computer screen, iTunes menu highlights iTunes store menu option

Girl sits in park texting on her phone

Facebook profile page on computer screen

Bell talks on camera
Bell: As a television news broadcaster, I know the power and pervasiveness of media. Media are everywhere, constantly growing and changing. And with new forms of media, and technology that allows us to access it anywhere and any time, media are playing an enormous role in our lives and can influence our attitudes, behaviors, and, most importantly, our health.
Eunice Kennedy Shriver National Institute of Child Health and Human Development logo

Health professional with young girl in clinic

Scientist in lab

Toddler walking with parent

Health professional typing on computer

Young girl puts ear up to pregnant belly and smiles

Media-Smart Youth animated logo
Bell: To address this, the Eunice Kennedy Shriver National Institute of Child Health and Human Development, or NICHD, created the Media-Smart Youth program.
Bell talks on camera Bell: NICHD is part of the National Institutes of Health, which supports most of the federal government's medical research.
Program facilitator talks to youth group in classroom setting Shots of kids in classroom Woman: What is advertising? Bell: Media-Smart Youth is a unique program. . . .
Youth operating video camera in studio

Girl in TV studio with headphones around neck

Girl behind camera puts on her headphones

Another girl in TV studio with headphones around neck

Girl outdoors holds video camera
Bell: It uses media awareness and media production as an approach to involve young people in thinking about . . .

Man: There it is.

Bell: . . . Nutrition and physical activity.
Youth in radio studio with adults

Radio DJ talks through microphone

Youth in radio studio
Bell: It helps them become aware of the connection between media and their health.

Children: Yeah!
Bell talks on camera [MUSIC OUT]

Bell: In this engaging program, young people develop the knowledge and skills needed to make wise decisions about their food and activity choices to take greater control over their use of media and their responses to it.
In short, young people become "media smart."

The key principle behind Media-Smart Youth is learning by doing. The program uses a variety of learning formats and is divided into 10 structured lessons, each running about 90 minutes. By using a fun, hands-on approach, young people learn to identify and analyze media messages and be thoughtful about the actions they're being asked to take.
Youth take their seats around table in classroom setting

Activity worksheet shows drawing

Girl in trench coat holds microphone and talks into camera like news reporter

Jingle time activity worksheet

Boy in white raps in classroom setting; three youth sing backup
[MUSIC IN] Bell: Each lesson gives young people a chance to express what they're learning by creating media themselves, staging skits, developing news stories, or writing jingles.
Boy in white raps

Clipping of cereal nutrition facts label

Two girls review nutritional facts on box of girl scout cookies

Bowls of yogurt, granola, and fruit on table; youth serve themselves fruit
Bell: Youth also explore some important nutrition concepts and think about the food choices they make in their daily lives.
Facilitator asks question

Youth rise from their chairs; boy jumps over chair

Youth serve themselves dried cranberries from table

Boy in glasses puts food in his mouth and smiles while eating

Girl eats fruit kebab

Boy drinks from bottle of water

Three girls play jump rope in park

Girl in green shirt swings jump rope

Shot of girl's legs in blue jeans and sneakers jumping over rope

Boy in blue sleeveless shirt runs on soccer field toward goal
Facilitator: Is anybody hungry? Bell: With a tasty snack break included in each lesson, young people practice making healthful food choices in real-life settings. The program also reinforces the importance of physical activity and its link to good health.
Boys on basketball court dribble down court

Boy shoots basketball; boy in red rebounds ball

Girl in green throws ball in park

Girl in gray tank top catches ball
Bell: Youth explore this concept through discovering fun ways to be active in daily life.
Naheeda, facilitator, talks Children: Yeah! Bell: An action break in each lesson gets everyone up and moving.
Bell talks on camera [MUSIC OUT] Bell: All of these activities lead up to the Big Production, an opportunity for youth to create a media project designed to motivate other young people to take an action for better nutrition or increased physical activity. How and what you do for the Big Production is up to you.

Bell: All of these activities lead up to the Big Production, an opportunity for youth to create a media project designed to motivate other young people to take an action for better nutrition or increased physical activity. How and what you do for the Big Production is up to you.

Woman: Do you want to say that one more time?
Woman in headphones talks

Boy in purple shirt nods while sitting at table with microphone; three boys sit at table with recording microphones in front of them
Bell: You can facilitate it on your own or engage a media partner to help you plan and carry it out.

Woman: One, two, three . . .
Man instructs girl who is holding video camera during outside shoot

Girl holds camera and shoots footage while walking

Girls on production set watch video monitor; girl in hijab looks in monitor

Girl in black jacket adjusts light on production set

Girl in glasses and hijab laugh while standing behind prop camera on set
Bell: No matter how you conduct it, young people will learn new skills in production, teamwork, creativity, and they'll have fun.
Youth sitting in chairs in semi-circle in classroom setting listen to facilitator

Facilitator talks to children

Hand writes on paper with marker

Group of youth brainstorm while seated at table; one girl writes

Hand pours milk into measuring cup

Two girls wearing hijabs prepare food

Hand spoons ice into blender with strawberries in it

Hand turns on blender; blender spins liquid of smoothie

Girl in red striped shirt drinks smoothie

Facilitator in orange turtleneck sweater reads from facilitator's guide in classroom setting

Girls sit in their seats and listen
Bell: Media-Smart Youth combines solid youth development principles and practices with current research findings and recommendations about nutrition and physical activity. It is consistent with widely accepted national learning standards and has been pilot tested with youth-serving organizations like yours.
A different facilitator reads from facilitator's guide and instructs youth in different classroom setting

Boy in white shirt listens to facilitator

Youth sit at table listening to facilitator

Girls assemble fruit kebabs at table while sitting outside

Youth raise hands while facilitator instructs in classroom setting

Three boys do sit-ups on blue mats

Boy in red shirt jump ropes in classroom setting; girl in blue turtleneck sweater jumps rope; other youth jump and dance in place
Facilitator: Write your jingle about . . .

Bell: The Media-Smart Youth program can be adapted to a variety of settings such as after-school programs, summer camps, or scout meetings. The program is flexible so you can decide the frequency and scheduling that works best for you and your group of youth.
Footage of curriculum binder and DVD

Camera zooms in to show cover of curriculum guide; lesson plans

Camera zooms in to show DVD
Bell: Everything you need to conduct the lessons is included in the Media-Smart Youth program packet. The Facilitator's Guide, with an introduction and overview, features the lesson plans and a variety of helpful resources. A companion DVD includes segments geared to reinforce topics in each lesson.
Bell talks on camera Bell: Pre- and post-curriculum activities reveal what youth know and think about media, nutrition, and physical activity issues.
Footage of curriculum poster; zooms in on title of poster: "6 Media Questions"
Snapshot of the different media questions on the poster

Camera zooms out to show full poster
And finally, the colorful "6 Media Questions" poster brings to life the program's special media analysis tool.
Bell talks on camera [MUSIC OUT]

Bell: I encourage you to take the time now to review the introduction and overview in the Facilitator's Guide and preview the next segment of this video.
TV screen shows clips of different facilitators talking on camera Bell: In it you'll hear from some of the program facilitators who have already used Media-Smart Youth.
Bell talks on camera Bell: You may also want to explore another program that incorporates Media-Smart Youth. It's called We Can!—which stands for Ways to Enhance Children's Activity and Nutrition.
Footage of youth playing basketball on outside court; girl shoots ball into basket

Footage of We Can! Curriculum binder

Footage of a father catching soccer ball with his daughter while walking down steps of his house outside

Footage of mother and daughter putting fruit into blender while preparing smoothie

Footage of mother, son, and father riding bikes on bike path
Bell: We Can! Is a National Childhood Obesity Prevention program developed by the NIH, designed to give parents, caregivers, and entire communities a way to help children 8 to 13 years old stay at a healthy weight.
Bell talks on camera Bell: We Can! Provides parents and caregivers with tools, fun activities, and more to help them encourage their families toward healthy eating, increased physical activity, and reduced screen time.
We Can! Logo and web address appears on screen
Text reads: "We Can! Ways to Enhance Children's Activity & Nutrition"

Bell talks on camera [MUSIC IN]

Bell: You and I share something in common—we are committed to empowering youth and helping them reach their full potential. We can take a big step in that direction with the Media-Smart Youth program. The importance of smart choices and good health among our young people can't be overstated.
Facilitator talks to youth at table in classroom setting

Girls do downward dog yoga pose on floor

Youth play jump rope at outside playground; boy in gray shirt jumps over rope

Girl in blue shirt looks through magazine

Footage of Burger King sign

Footage of hulu website on computer screen

Youth and facilitator talk at picnic table outside

Girl with glasses eats fruit kebab
Bell: Many of the patterns that young people develop in these critical years will stay with them for much of their lives. The lessons in this program can help young people understand the influence that media can have on their decisions and, at the same time, encourage youth to make healthy choices.
Bell talks on camera Bell: Take a close look at Media-Smart Youth. Try it with young people in your community. I think they will have a lot of fun and learn some skills that will stay with them for many years. Thank you for your interest, good luck, and have fun!
Media-Smart Youth logo Fade to black  
Black screen [MUSIC OUT]