Safe to Sleep® Campaign Promotional E-Toolkit


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Dear Colleague:

We hope this promotional e-toolkit will serve as a resource for you in your efforts to educate others about the Safe to Sleep® campaign. Your activities are crucial to helping spread the word about safe infant sleep, and we thank you for your efforts!

Sincerely,
Safe to Sleep® Campaign
NICHD

Videos
Sample Social Media Posts
Badges and Icons
Article
Event Ideas
Infographics
Scripts for Radio Public Service Announcements
Flyer/Handout
Talking Points
Presentation About the Campaign

Videos

screenshot of Safe Sleep for Your Baby videoThe campaign offers three videos you can use to help spread the word. Two are available for order as DVDs. All three videos are available for download.


Sample Social Media Posts

Sample Tweets

Twitter icon

Tweet about ways to reduce the risk of SIDS and create a safe sleep environment.


Sample Facebook Posts

Facebook Icon

Ask your friends and colleagues to like your posts and share these safe infant sleep messages! 


This year, the Safe to Sleep® campaign celebrates its 20th anniversary! In the 2 decades since the program began, the U.S. rate of SIDS has dropped by more than 50%.
Learn more about the Safe to Sleep® campaign and SHARE with the parents you know. #SafeToSleep http://1.usa.gov/ZN6Ext

Parents and caregivers can reduce the risk of Sudden infant death syndrome (SIDS) and other sleep-related causes of infant death, such as accidental suffocation. Find out how to create a safe infant sleep environment. #SafeToSleep http://1.usa.gov/1sMq9Aq

Sudden infant death syndrome (SIDS) is the leading cause of death among babies 1 month to 1 year old.
Find out what you can do to reduce your baby's risk of SIDS and other sleep-related causes of infant death, such as accidental suffocation. SHARE to let others know. #SafeToSleep http://1.usa.gov/1yhdKpS

There are many things parents and caregivers can do to help baby sleep safely. How many can you name?
For a complete list of safe sleep recommendations, visit the Safe to Sleep® website. #SafeToSleep http://1.usa.gov/1sMq9Aq


Badges and Icons

Safe to Sleep Badges and IconsAdd a Safe to Sleep® badge to your website or Facebook page, or include a Safe to Sleep® icon in your organization's handout. Learn how to obtain these graphics.


Article

document iconAdd this article (TXT – 4 KB) to your e-newsletter, blog, or other publications to educate people about safe infant sleep.


Event Ideas

PDF icon

Plan an event (PDF - 93 KB) to educate your community about ways to promote safe infant sleep.


Infographics

Safe to Sleep InfographicInclude these infographics or a link to these infographics in your communications with colleagues, friends, and your community.


Scripts for Radio Public Service Announcements

PDF icon

Record a public service announcement (PDF - 57 KB) on your local radio station to promote safe infant sleep.


Printable Flyer/Handout

PDF iconPrint this flyer (PDF - 95 KB) and take copies with you to community events and other activities to get the word out about safe infant sleep.


Talking Points

PDF icon

Be prepared to speak about safe infant sleep with these talking points (PDF - 57 KB).


Presentation About the Campaign

PDF icon

Inform your community and colleagues about safe infant sleep and the Safe to Sleep® campaign using this presentation (PDF - 336 KB).

Safe to Sleep® is a registered trademark of the U.S. Department of Health and Human Services.

Last Updated Date: 11/03/2014
Last Reviewed Date: 11/03/2014