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Inside the NICHD
Reducing infant mortality
Eunice Kennedy Shriver National Institute of Child Health and Human Development
|Video fades to camera view on Dr. Yvonne Maddox.
Banner Text: Yvonne Maddox, Ph.D.
|Dr. Yvonne Maddox: And through communication strategies we've launched several campaigns to reduce infant mortality. One that you may have heard a lot about is the Safe to Sleep® campaign, which was formerly called the Back to Sleep campaign, and putting infants on their backs to sleep definitely reduced the risk of sudden infant death syndrome, which is the third leading cause of infant death. So we've made some real inroads there in reducing the SIDS rates by 50% since the Back to Sleep® campaign started. I feel that I made a major contribution to that in terms of working with the special populations and the special communities.|