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Video Text Alternative: Inside the NICHD: Taking the Lead in Communications

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Inside the NICHD:
Ms. Childress sees more changes on the horizon

NIH/Eunice Kennedy Shriver National Institute of Child Health and Human Development logo
GRAPHIC SLIDE: Kerri Childress

Ms. Childress on camera.
Ms. Kerri Childress: As a communications office, I really want to see us to start moving out to do more proactive media. I know that sounds a little trite, but I want us to be in the lead of our stories, not necessarily responding to somebody else’s lead. I want to go out there, and I want to find reporters who are interested in what we do and set up stories for them that they can come in and cover. Get them on our Facebook, get them on our website, so they understand what we really are doing and how they can also help us, as third-party endorsers, get our message out to the American taxpayer. So I think there are many things that we can do without a huge cost, without a big sink in resources, because they’re just not going to be there. I think we all recognize the fact that resources are going to be very slim in the government for some time. And so we have to look, we have to think smarter, we have to think collaboratively, and we have to think more in the future rather than just reacting to what’s happening today.
Last Updated Date: 02/27/2014
Last Reviewed Date: 02/27/2014
Vision National Institutes of Health Home BOND National Institues of Health Home Home Storz Lab: Section on Environmental Gene Regulation Home Machner Lab: Unit on Microbial Pathogenesis Home Division of Intramural Population Health Research Home Bonifacino Lab: Section on Intracellular Protein Trafficking Home Lilly Lab: Section on Gamete Development Home Lippincott-Schwartz Lab: Section on Organelle Biology