To view the original video, please go to http://www.nichd.nih.gov/news/profiles/inside/childress/Pages/video3.aspx
Inside the NICHD:
Ms. Childress sees more changes on the horizon
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|GRAPHIC SLIDE: Kerri Childress
Ms. Childress on camera.
|Ms. Kerri Childress: As a communications office, I really want to see us to start moving out to do more proactive media. I know that sounds a little trite, but I want us to be in the lead of our stories, not necessarily responding to somebody else’s lead. I want to go out there, and I want to find reporters who are interested in what we do and set up stories for them that they can come in and cover. Get them on our Facebook, get them on our website, so they understand what we really are doing and how they can also help us, as third-party endorsers, get our message out to the American taxpayer. So I think there are many things that we can do without a huge cost, without a big sink in resources, because they’re just not going to be there. I think we all recognize the fact that resources are going to be very slim in the government for some time. And so we have to look, we have to think smarter, we have to think collaboratively, and we have to think more in the future rather than just reacting to what’s happening today.|