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Help Us Spread the Word

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We encourage you to use these outreach tools to inform family and friends, colleagues, and constituents about the new Know Your Terms Initiative.

Video | Badges and Animated GIFs | Fact Sheet | Sample Tweets | Sample Facebook Posts | Infocards | Newsletter Items 

Video: Embed and Share

Term Talk: The New Definition of Full-Term Pregnancy







A text alternative is available at http://www.nichd.nih.gov/ncmhep/terms/spreadtheword/Pages/termtalk-textalt.aspx

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Badges and Animated GIFs: Link Your Website to Ours

The best way to help people in your community learn more about your organization and the Know Your Terms Initiative is to link the two together on your website using a Web badge or animated GIF. You can place our Web badge or animated GIF on your personal website, blog, or organization's website.

Know Your Terms Medium Badge (216px x 288px)

Pregnancy: Know Your Terms (they've changed!)



Know Your Terms Large Badge (288px x 288px)

Pregnancy: Know Your Terms (they've changed!)



Know Your Terms Medium GIF (216px x 288px)

Pregnancy: Know Your Terms (they've changed!)



Know Your Terms Large GIF (288px x 288px)

Pregnancy: Know Your Terms (they've changed!)





Fact Sheet About New Term Pregnancy Definitions

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Learn more (PDF - 146 KB) about the new term pregnancy definitions.


Sample Tweets: Tweet About the Know Your Terms Initiative

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For Consumers:

Hey parents-to-be! Know Your Terms for a healthy baby. Find out why #FullTerm now starts at #39weeks: http://1.usa.gov/MBgPyS #KnowFullTerm

The meaning of term pregnancy has changed to protect baby's health. Know Your Terms by visiting: http://1.usa.gov/MBgPyS #KnowFullTerm

In #pregnancy, #FullTerm now starts at #39weeks. Earlier delivery increases health risks for baby. http://1.usa.gov/MBgPyS #KnowFullTerm

For a Professional Audience:

Gestational age designations have changed to protect mom & baby. Tell your patients w/FREE materials: http://1.usa.gov/MBgPyS #KnowFullTerm

Tell your patients #FullTerm #pregnancy starts at #39weeks with a FREE poster & materials: http://1.usa.gov/MBgPyS #KnowFullTerm

Do your patients know the meaning of #FullTerm pregnancy? Tell them with these FREE materials http://1.usa.gov/MBgPyS #KnowFullTerm



Sample Facebook Posts

Ask your friends and colleagues to like your posts and share these messages about the Know Your Terms Initiative.

Facebook icon

For Consumers:

Important news for parents-to-be: Definitions of term pregnancy have changed. Key steps in a baby’s development occur at 37 and 38 weeks. Babies born before 39 weeks—now called full term—are at increased risk for health problems. Learn more by visiting http://1.usa.gov/MBgPyS #KnowFullTerm

The meaning of term pregnancy has changed to protect baby’s health. Term now includes early term, full term, and late term. Learn why this is important for mom and baby, and SHARE to let others know. http://1.usa.gov/MBgPyS #KnowFullTerm

In pregnancy, full term now begins at 39 weeks. Delivery before 39 weeks may increase the risk of health issues for baby. Know Your Terms by visiting http://1.usa.gov/MBgPyS, and SHARE with the moms and dads you know. #KnowFullTerm

For a Professional Audience:

To protect baby’s health, the gestational age designations “early term,” “full term,” and “late term” have replaced “term pregnancy.” Help your patients understand these new designations with a FREE poster and materials: http://1.usa.gov/MBgPyS #KnowFullTerm

Do your patients know the optimal time to deliver? Use these FREE materials to help explain why 39 weeks to 40 weeks and 6 days is now considered full term: http://1.usa.gov/MBgPyS #KnowFullTerm

 



Infocards

Draw attention from your fans and followers by attaching an infocard—an image with embedded text—to your social media messages. Infocards can be used on any social media platform that allows you to upload photos, including Facebook, Twitter, Pinterest, and Instagram. Share them right from this page along with some sample text, or download them to your computer for future use. Encourage your fans and followers to share them with their social networks too!

For a General Audience:

This is a photo of two health care professionals, one female and one male, standing next to one another. The female is sharing information on a clipboard with the male. The text next to the image of the professionals reads Tell your colleagues and patients! New gestational age designations have replaced "term pregnancy." "Full term" means thirty-nine weeks to forty weeks and six days. The following text follows the illustration: Learn more about the new pregnancy designations at http://www.nichd.nih.gov/knowyourterms. This is followed by the logos of the U.S. Department of Health and Human Services, the Eunice Kennedy Shriver National Institute of Child Health and Human Development, and the National Child and Maternal Health Education Program.

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"Know Your Terms" Infocard (648 x 726)





For a Professional Audience:

This is an illustration of a physician speaking with a pregnant woman. The physician says, "You look great and you're now at 37 weeks." The woman says, "That means I'm full term, right?" The doctor says, "No. Actually the last few weeks of pregnancy have new names." The following text follows the illustration: Learn more about the new pregnancy names at http://www.nichd.nih.gov/knowyourterms. This is followed by the logos of the U.S. Department of Health and Human Services, the Eunice Kennedy Shriver National Institute of Child Health and Human Development, and the National Child and Maternal Health Education Program.

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"Know Your Terms" Infocard (648 x 688)






For Consumers:

Frame 1 A female doctor holding a computer tablet speaks to a seated pregnant adult patient in her examining room about pregnancy gestation terms. Female Doctor: You look great and you're now at 37 weeks. Pregnant Adult Patient: That means I'm full term right?
Female Doctor: Actually the pregnancy terms have changed.

Frame 2 The female doctor explains to her pregnant adult patient what the new pregnancy gestation terms mean. Female Doctor: Babies born at 37 and 38 weeks are now called early term, while babies born between 39 and 41 weeks are full term. 

Frame 3 The pregnant adult patient asks the doctor why the pregnancy term definitions changed. Pregnant Adult Patient: Why did it change? Isn't he just getting fatter those last few weeks?

Frame 4 The female doctor explains to her pregnant adult patient, who is resting her hands on her abdomen, that a baby is still developing while in the womb between 37 and 39 weeks.
Female Doctor: Research now shows that baby´s brain, lungs, and liver continue developing in the womb between 37 and 39 weeks.

Frame 5 The female doctor rests her hand on the pregnant adult patient's abdomen.
Pregnant Adult Patient: Sounds like you have some work to do in there over the next couple of weeks!

Frame 6 Learn the terms for the home stretch. Links to http://www.nichd.nih.gov/KnowYourTerms
National Child and Maternal Health Education Program logo. U.S. Department of Health and Human Services logo. National Institutes of Health/Eunice Kennedy Shriver National Institute of Child Health and Human Development logo.

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"Term Talk" Infocard (736 x 1128)






Frame 1 A female doctor holding a computer tablet speaks to a seated pregnant adult patient in her examining room about pregnancy gestation terms. Female Doctor: You look great and you're now at 37 weeks. Pregnant Adult Patient: That means I'm full term right?
Female Doctor: Actually the pregnancy terms have changed.

Frame 2 The female doctor explains to her pregnant adult patient what the new pregnancy gestation terms mean. Female Doctor: Babies born at 37 and 38 weeks are now called early term, while babies born between 39 and 41 weeks are full term. 

Frame 3 The pregnant adult patient asks the doctor why the pregnancy term definitions changed. Pregnant Adult Patient: Why did it change? Isn't he just getting fatter those last few weeks?

Frame 4 The female doctor explains to her pregnant adult patient, who is resting her hands on her abdomen, that a baby is still developing while in the womb between 37 and 39 weeks.
Female Doctor: Research now shows that baby´s brain, lungs, and liver continue developing in the womb between 37 and 39 weeks.

Frame 5 The female doctor rests her hand on the pregnant adult patient's abdomen.
Pregnant Adult Patient: Sounds like you have some work to do in there over the next couple of weeks!

Frame 6 Learn the terms for the home stretch. Links to http://www.nichd.nih.gov/KnowYourTerms
National Child and Maternal Health Education Program logo. U.S. Department of Health and Human Services logo. National Institutes of Health/Eunice Kennedy Shriver National Institute of Child Health and Human Development logo.

Click to expand image

"Term Talk" Infocard (960 x 706)






Newsletter Items

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Drop-In Language for Consumers

Use the newsletter drop-in language for consumers (TXT - 2 KB) to promote the new term pregnancy definitions.



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Drop-In Language for Health Care Providers

Add this newsletter drop-in language (TXT - 2 KB) to your e-newsletter, blog, or other publications to educate health care providers about the revised definition of term pregnancy.



Last Updated Date: 11/17/2014
Last Reviewed Date: 11/17/2014