Video Text Alternative: On the Air! Roll the Presses! Newspaper Production

To view the original video, please go to http://www.nichd.nih.gov/msy/materials/Pages/individual.aspx#dvd_seg_11

Video/ Graphics Audio
Cars driving along street, black car turning onto street

Hands holding newspaper in printing room while other newspapers move quickly on conveyor belt

Newspaper; photo on front page of newspaper turns to film footage and expands to fill screen

Cityscape with people walking on sidewalk

Woman reading newspaper in office setting

Signage reads: "City of Falls Church. Settled 1699."

Fast-motion footage of youth walking along sidewalk in cityscape; camera cuts to girl picking up newspaper from newspaper stand and smiling into camera

"Falls Church News-Press" signage on side of office building

Camera scrolls "Falls Church News-Press" signage
[MUSIC IN]
Nick, seated in newspaper office, talks on camera

"Nick" text appears on screen
Nick: Well, the Falls Church News-Press is the newspaper of record for the city of Falls Church, Virginia.
Row of newspaper stands along sidewalk  
Nick talks on camera Nick: Most urban areas used to have three or four, maybe five, daily newspapers. Now they're lucky if they have one.
Black and white photo of Jody in newspaper office  
Jody talks on camera in newspaper office

"Jody" text appears on screen
Jody: Everybody, you know, wants to read the paper.
Two girls look at newspaper behind counter of coffee shop; one girls points to photo on page Girl: Yay!

Jody: You gotta have the content they wanna read.

Girl: There's Taylor!
Man opens up newspaper while seated on sofa in home setting Jody: You have to know your reader; . . .
Jody talks on camera Jody: . . .you have to know what readership you're going for.
Hand reaches into newspaper stand and grabs newspaper from stack  
Nick talks on camera Nick: You kinda have to have a, what they call, a nose for news.
Hand takes notes on notepad in outdoor setting; camera pans up to show Mike's face  
Mike talks on camera in newspaper office

"Mike" text appears on screen
Mike: You gotta be out there, you gotta be pounding the pavement, you gotta be looking for the story.
Mike interviews man near soccer field

Camera cuts between footage of man being interviewed and scene of boys' soccer game
Mike [to man]: Do you think there was a particular turning point in the game?

Man: Well, Scott made a world-class save, it's just a save that a high school kid just doesn't make.
Soccer game in play; boy in blue soccer uniform cuts ball past opposing defender in white uniform

Mike watches soccer game in play while taking notes

Soccer game in play; boy volleys ball near opposing team's goal; goalie jumps in air for ball
Mike: Standing in the 30-degree rain sometimes is part of the job, but I'm pretty curious by nature, so every time some interesting story comes along, I want to know more about it.

[MUSIC AND SOUND OF SOCCER GAME]
Mike takes pictures of soccer game in action

Camera simulates Mike's camera; shows boy head soccer ball; video footage freezes as if snapping a picture

Camera cuts between footage of Mike taking photos and boys' soccer game
[SOUND OF CAMERA SNAPPING PICTURES]
Soccer player scores goal; soccer players celebrate on field

Mike takes picture
Soccer Players: Yeah!
Mike talks on camera in newspaper office Mike: You can be the best writer in the world, but if you're writing about something boring and you don't find it interesting, you're in trouble. So, you really need to find that hook—what makes it interesting.
Mike interviews soccer player on side of soccer field Mike [to soccer player]: So, you've been out for a few games, how do you feel you'll get back? Any plans to play next year? Have any predictions?
Photo from soccer game on computer screen; Mike's hands typing story Mike: Once you find that, once you hone in on that, that's when you start taking off and really crafting a really strong article.
Jody answers phone at his office desk Jody [to caller]: News-Press?
Hands open up pages of newspaper; camera zooms out to show Mike and Jody in newsroom

Jody pointing to content in newspaper while speaking to coworker in newsroom
Jody: You're serving your readers, and you're serving your advertisers, 'cause advertising is, that's, that's, you know, that's the revenue for the paper. That's how you get your money.
Nick working at his computer in newspaper office

Nick works with coworker in newspaper office
Nick: Newspapers don't make their money off the 50 cents they charge for it at the counter or at the box, at all.
Nick talking on camera

Stacks of newspapers bundled together
Nick: Everybody working here at Falls Church News-Press knows virtually every aspect of what it takes to put together the whole product.
Jody talking on camera seated at desk in newspaper office Jody: It's not your typical job. Of all my friends, nobody does anything like what I do.
Jody and Mike in newspaper office Jody [to Mike]: Can you give this lady a call back? She's the senior in West Virgnia.

Mike: Right.
Jody works at his computer in newspaper office

Formatting of newspaper article on computer screen
 
Jody talking on camera in newspaper office Jody: And also, working at a paper like this, the fact of the size of it, enables you to do every, every part of the paper. And you learn a whole heck of a lot.
High school student sits down at computer in newspaper office

Jody works with teenager in newspaper office
Nick: I have high school kids who have come and worked here, like Jody who started in high school and is now working as my managing editor.
Newspaper resting on desk in office; mike works at his desk in newspaper office  
Mike talking on camera

Scenes of Mike working in newspaper office
Mike: I've always wanted to be a writer of some sort, and ah, journalism is a great outlet for it. And, on top of that, you get to do some amazingly cool stuff. I'm running an entire section. I'm running the sports section. I'm taking the photos, writing the headlines, captions, writing all the stories, coming up with special packages. I have a lot of freedom to really do what I love to do, and that's create.
Nick in newspaper office reviewing layout of newspaper pages Nick: This newspaper is going to be tight as a drum.
Scene of newspaper stands; hand turning pages of newspaper

Scenes of Nick working in office

Clip of camera crew filming Nick working in newspaper office
Nick: A good reader of a newspaper shouldn't take everything at face value. He should read a newspaper from a critical standpoint. The articles are written by human beings, and human beings are fallible and don't always get it right.
Nick talking on camera in newspaper office

Nick typing at computer in newspaper office
Nick: So, it's something that helps sharpen your mind to read articles in the paper from a critical perspective, and say, "Okay, where are the facts to back this up?" I think everybody needs to do that no matter whether they're seeing something on television or in the newspaper or anywhere else.
Layout of newspaper front page on computer screen; Jody works at computer

Photos of soccer game on computer screen in newspaper office; Mike works at computer
 
Mike talking on camera in newspaper office

Scenes of newspaper production, shows newspapers moving quickly down conveyor belt; moving through industrial printer in printing room; shows finished product newspapers moving across conveyor belt
Mike: Nowadays, if you're not informed, you're gonna get left behind just because information is just whizzing all around. And there's really no better place to get concise and precise news than the newspaper.
Newspaper production

Camera cuts back and forth between footage of newspapers printing and journalists working in newspaper office

Man stacks batch of newly printed papers

Hands holding open newspaper

Text on newspapers reads: "Falls Church News-Press"

Screen blacks out as image on screen narrows to small square showing the word "News" on newspaper cover
Nick: I really do believe there is always going to be a role for newspapers. It's something physical that sort of stands outside time and space because you can always go back to it and it's gonna be there.

[MUSIC OUT]
"Newspapers are Changing" text appears on screen [MUSIC IN]
Camera zooms in on shot of outside of Falls Church News-Press office building 6 years later

Jody and Nick working in newspaper office
Jody: All right, here we are at the Falls Church News-Press 6 years later.

Nick: All right, show me where are the open spaces?

Jody: I'm still here, Nick's still here, and we are still putting the paper out.
Jody talks on camera in newspaper office Jody: And that's our number one job each week.
Nick talks on camera in newspaper office

Scenes in newspaper office; Jody and Nick work in newspaper office

Camera pans over poster of Falls Church News-Press cover page hanging in newspaper office
Nick: The newspaper opens up the whole world to a reader and makes it easy for that reader to find that world because it's brought to them. And there is no substitute for that.

[MUSIC OUT]
Falls Church News-Press masthead on online web page

Scenes of people working in newspaper office
[MUSIC IN]
Jody talks on camera in newspaper office Jody: The last 6 years have been quite a journey. We've come a long way, and one of the main things we've done is increase our online presence.
Images of Falls Church News-Press online Jody: Six years ago, our website was nothing but everything that was in the paper. Now we're updating the web page daily, and not just once daily but three or four times; it's constant.
Nick talks on camera

Clip of comments on newspaper website; scrolls over comments

Nick talks on camera in newspaper office

Camera zooms in on comment posted online
Nick: One of the advantages of a web presence is we do get feedback from everywhere in the globe. People reading our paper in Europe or Asia, or wherever, South America—and commenting, responding to an article, responding to something that they've read in the paper.
Jody talks on camera

Man working on computer in newspaper office

Images of content on newspaper website
Jody: Even how our website works. You know, we can update our website anywhere. Nick has been taking his laptop to city council meetings and writing up as things happen right there, and without even coming back to the office he hits one button and our website is updated. The whole industry has changed, and we've taken advantage of that and we're rolling with it.
Clip of Falls Church News-Press Twitter and Facebook pages; image of masthead online Jody: Twitter, Facebook—new things are going to come out tomorrow, the next day, and, you know, we'll find out how they can work for us.
Nick working in newspaper office

Camera zooms in on door placard that reads: "Falls Church News-Press. Est. 1991"
Fade out [MUSIC OUT]