June 2, 2009
Natcher Conference Center, Balcony A
National Institutes of Health
Biosketch for Vicky Rideout, M.A.
Vicky Rideout, M.A. is a vice president at the Kaiser Family Foundation and director of the Foundation's Program for the Study of Media and Health. She has directed numerous studies on children’s media issues, including topics such as trends in media consumption; use of electronic media in early childhood; food advertising on television and the Internet; sexual content on TV; the health content of entertainment television; and teens’ use of the Internet for health information. Her research has been published in the Journal of the American Medical Association, Health Affairs, The Journal of Public Policy and Marketing, American Behavioral Scientist, and Pediatrics, and has been widely reported on in the popular press, including front page stories in The New York Times and The Washington Post. She has testified on media and health at the U.S. Congress, the Institute of Medicine, the Federal Trade Commission, and the Federal Communications Commission, and has appeared on television and radio programs including Nightline, The Today Show, and Good Morning America. Ms. Rideout graduated with honors from Harvard University and received her Master of Arts degree from Syracuse University.
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